European companies now have to provide halal food to Muslim communities there.Now businesses in the U.S. did not miss will soon follow. They assess the benefits to be obtained is much greater than the losses due to certain market segment approach in this case Muslims.
A large number of Muslims coming to the U.S. for my doctorate, medical engineers and, after the federal government ease the process of immigration in the 1960's.According to research found that the Muslim community there is more educated and more prosperous than other American population with a significant percentage.
"We're not saying, 'support us'," said Masood, an alumnus of the University of Illinois, Chicago, and also a management consultant. "But we ask them to understand the values we hold."
Faisal Masood, a Wall Street executive who organized the meeting, said there was a trend of this industry was growing rapidly. On the trading floor last year, companies that are interested in and start working on this market is only about 200. But this year has reached 400 and will continue to grow.
Kosher market has grown by more than half a billion dollars each year. Although its main business is in kosher slaughter, but the wider the halal industry, including foods and condiments that do not contain alcohol, pork and other forbidden compositions for cosmetics, financial, and clothing.
Nestle, a European corporation, for example, has 20 factories in Europe with production lines that have been certified kosher. In the U.S. alone, has grown to iconic American restaurants like McDonald's (which has been famous for its halal menu in various parts of the world) and Wall Mart has opened the area of Halal. In August, a natural food store Whole Foods also began selling halal food products for the first time that are distributed nationally.
Indeed, this growth was not free from anti-Islamic resistance. As reported by the halalfocus.com, companies in Europe was at first concerned with anti-Islamic resistance which will affect their business. These options generally become the target of criticism and ideological struggle around Islam and terrorism.
Abdalhamid Evans, project director of the World Halal Forum Europe - who work in the global halal industry - revealed in the middle of this business a boost, some companies offer kosher products they secretly.
In England, after Kentucky Fried Chicken (KFC) issued a kosher menu options, some of its outlets have protested and the menu offered receive criticism as "chicken of terror." September Daily Mail of London reported that many supermarkets, fast food outlets, hospitals, schools, pubs, and sports areas such as Wembley, providing halal meat and chicken without telling the public. A large number of meat sold in Britain comes from New Zealand, where halal slaughter have spread widely and in-export to Islamic countries.
"Halal is a consumer segment that continues to live," said Zainab Ali, Senior Manager of Marketing Money Gram. "You just have to get rid of fears and see kosher consumers just as other consumer groups."
For Muslims, halal issue is not merely about comfort. Recognition of the company is an important sign of acceptance that they are fighting in the U.S.. They follow the steps in the U.S. Jews, who fought decades to gain acceptance of their kosher food and Jewish religion itself.
Although sometimes face a hostile climate for Muslims, Evans, through the World Halal Forum, said there is potential for business with large amounts that can not be circumvented and businessmen to reach Muslim consumers. This is because a very large Muslim populations around the world and their presence in Europe.
Kindle Leather Cover, Black (Fits 6" Display, Latest Generation Kindle)
No comments:
Post a Comment